15 Email Marketing Statistics: Facts and Insights in 2024

ByMustafa Bugti

You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in.I just finished an Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.”

1. HubSpot

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Starting price $20 per month

Free Plan Yes Free Plan Available

Standout Features CRM integration included, Stellar marketing automation

2. Campaigner

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Starting Price $59 per month (for first 36 months)

Free Plan Free Plan is not available

Standout Features Productivity-focused UI, Versatile templates

3. GetResponse

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Starting price $15.99 per month

Free Plan Free Plan is not Available

Standout Features Auto Responder, Easy email marketing features,

4. Keap

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Starting price $299 per month

Free Plan Free Plan is not Available

Standout Features Best CRM Software, Easy email marketing features,

The idea was to wade through the ton of email data being published seemingly every day, and focus on the really juicy stuff – subscriber studies – that’s impacting how the email marketing industry is evolving.

Which of These Email Marketing Stats Scare You Most?

1. 21% of email recipients report email as Spam, even if they know it isn’t

2. 43% of email recipients click the Spam button based on the email “from” name or email address

3. 69% of email recipients report email as Spam based solely on the subject line

4. 35% of email recipients open email based on the subject line alone

5. IP addresses listed on just one major blacklist suffered a 25-point drop in email deliverability compared to those with no blacklist listings

6. Email lists with 10% or more unknown users get only 44% of their email delivered by ISPs

7. 17% of Americans create a new email address every 6 months

8. 30% of subscribers change email addresses annually

9. If marketers optimized their emails for image blocking, ROI would increase 9+%

10. 84% of people 18-34 use an email preview pane

11. People who buy products marketed through email spend 138% more than people that do not receive email offers

12. Almost half (44%) of email recipients made a purchase in the last year as a result of receiving a promotional email

13. Most individuals under the age of 25 who are subscribers prefer receiving SMS messages over emails

14. 35% of business professionals check email on a mobile device

15. 80% of social network members have received unsolicited email or invites

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