Human Process Visual Data Better

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Organizations of every type are overwhelmed by a massive amount of data.

When you look at just how much big data has expanded, it can be alarming. For example, Google receives more than 2 million search queries every minute. On a larger scale, humans are currently generating an estimated 2.5 quintillion bytes of data every single day.

Here’s one way to look at this stat: 90 percent of the world’s data has been created in the last two years alone. The rise of a multitude of sources – from social media to the web to the expanded use of sensors – is making it difficult for organizations to make sense of the data. When this occurs, it is nearly impossible to translate the information into something actionable that provides a tangible return-on-investment (ROI).

Thankfully, the rise of visual data displays or data visualization is helping to meet this need.

Visualizations are effective for humans because we understand and analyze visual information more efficiently than text. Our brains process images much faster than written words, with 90% of transmitted information being visual. Leveraging our natural inclination towards visuals can significantly improve data processing and organizational efficiency.

Businesses manage complex data sets with interconnected relationships across multiple large datasets. These encompass sales, demographics, site locations, roads, and promotions, each presenting its own intricate data challenges.The good news is that all this data has a geographical component and can be visually represented.

By breaking down departmental barriers, data can facilitate faster and more precise decision-making. Moreover, visualizing information enhances collaboration and stimulates innovative ideas, ultimately improving organizational performance.Human beings are visual creatures. As such, the time is right for organizations to implement tnew solutions for leveraging data visualization and unlock their true potential to meet mission and business goals.

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